The Importance of a Strong Professional CV and Covering Letter

Importance of writing a cover letter

In today’s job market, jobseekers at all levels and especially senior level executives must not underestimate the importance of having a strong, professional Curriculum Vitae.

As the Partner of a successful executive level recruitment and professional CV writing firm for 15 years, I have found that this is the key to beating the competition and securing the job that you want.
The most important things to remember when writing a CV are threefold;

Firstly your CV must be visually professional and high-impact to appeal to the reader and ensure that you are selected for interview from a potentially large sea of other job applicants.

Secondly, your CV must contain pertinent key words so that your details can be found by searching either on the internet (if you have applied online) or from within a database system if you have registered your details with an executive search firm, employer or employment agency.

Finally your CV must act as a marketing tool and shop window, displaying your education, training, skills, personal attributes and key achievements in a succinct way which is easy to read at first glance. This will catch the attention of the reader quickly and open the door to further questioning.

The covering letter which accompanies your CV is just as important. In our experience an employer wants to feel that you have researched the role and the organisation, and that you understand the challenges that the company faces in the current climate and in the future.

Some useful tips for impressing in the covering letter include:

Show an understanding of the organisation by looking at corporate brochures and the company website; read the latest new articles and annual reports (if available) and be prepared to comment on anything you found interesting; research the competition and the marketplace and finally, be prepared to offer a summary of what specific skills and experience you possess that will add value to the business.

Never be complacent when applying for a new job opportunity, if you do, then you are in serious danger of losing the role you are hoping to secure to someone who has a better CV and covering letter than you.

If you would like us to write a CV for you please look at the options here

2 Responses to The Importance of a Strong Professional CV and Covering Letter

  • Peter Palme

    This is excellent advice. What role would the Linkedin Profile play in this strategy? Would you have some recommendation?
    Thank you

    • Paul


      Linkedin should be viewed as an extension of the business card for the employed. If you are a job seeker then used Linkedin as an extension of your CV but be sure to keep of personal detail or previous employer confidential data.

      Always ensure you profile is relevant and up to date.

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